Communication is key to Common Core

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HOME CURRENT ISSUE PAST ISSUES FEEDBACK HELP Search PDK Submit Advanced Search User Name Password Sign In Communication is key to Common Core Patricia A. Maunsell

PATRICIA A. MAUNSELL (patmaunsell{at}comcast.net) is a principal at M2 Communications, Chicago, Ill., and provides strategic communications counsel to districts, schools, and education organizations. Abstract States, districts, and schools must work to develop effective implementation and communications plans around the Common Core State Standards and aligned assessments. The Education Trust commissioned research on the communication of changes to state assessments in the recent past and lessons learned from that effort identify key elements of an effective and strategic communication plan and many replicable strategies to support a smooth transition to the new assessments. They include: Take a big-tent approach -- include all stakeholders from the beginning and develop genuine relationships; be sure to talk and listen; focus on internal communications and consider everyone a messenger; and don’t reinvent the wheel - and using existing communications methods and structures.

© 2014. « Previous | Next Article » Table of Contents This Article Phi Delta Kappan March 2014 vol. 95 no. 6 61-65 » AbstractFree Full Text Full Text (PDF) Classifications FEATURES Services Tell a colleague about this article Alert me when this article is cited Alert me if a correction is posted Alert me when eletters are published Similar articles in this journal Similar articles in Web of Science Download to citation manager Responses Submit a response No responses published Citing Articles Load citing article information Citing articles via Web of Science Google Scholar Articles by Maunsell, P. A. PubMed Articles by Maunsell, P. A. Related Content Load related web page information Current Issue April 2014, 95 (7) Alert me to new issues of Phi Delta Kappan ADVERTISE CONTACT US/PERMISSIONS EMAIL ALERTS INSTITUTIONAL SUBSCRIPTIONS PDK/GALLUP POLL PROFESSIONAL DEVELOPMENT GUIDES RSS FEEDS WRITE FOR KAPPAN Copyright © 2014 by PDK International

Print ISSN: 0031-7217 Online ISSN: 1940-6487

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